about our

Flowers

Floranova are renowned for breeding annual and biennial seed varieties for the last 45 years. The industry demands from growers and consumers alike are always evolving and as a breeding company with a global customer base, we have had to change and adapt our breeding strategies during that time, to ensure we can meet those demands. Our portfolio is now broader than ever and will continue to expand and diversify to meet the new challenges in the industry.

first for innovation

Annuals

We consider ourselves to be experts in breeding and producing annual seed varieties. Please click on the button below to explore our ever growing range of products to suit all climates and formats. 

Our new Antirrhinum series ‘Sweet Duet’ is one of the highlights, alongside some of our much loved classics, like Geranium Horizon and Begonia Bossa Nova.

first for innovation

Biennials

We have some great options for the cool season too, whether it be for hanging baskets and containers, or winter bedding. Pansy Freefall and Freefall XL are grower favourites, where our Viola series ‘Bel Viso’ offers some really novel colours alongside the usual favourites, which produce a lot of colour, even in very low light conditions. 

Bellis Bam Bam and our ornamental Brassicas, including new variety ‘Ice Crown’ are also great companions for Pansy and Primula. You can find them all by clicking the button below.

first for innovation

Perennials

A relatively new product line for Floranova, but we are quickly bringing new perennial seed varieties to the market, all with the grower in mind. Digitalis Dottie is a highlight, producing many showy flower spikes on naturally compact plants.

 Delphinium Hunky Dory is a new addition for 2023, including two beautiful shades of blue. These F1 D. grandiflorums really do perform for the grower, producing high quality plants, reliably. Click on the button below to find out more.